Writing & Communications Strategy
ROSS RETORT Column
MY BEST SHOT Column
SERVICE & ADVOCACY
San Diego's Navarro odd addition to Trump team?
August 19, 2016
Thank You, Anne Harvey
April 29, 2016
Community planning boards ignored by City Council
February 27, 2015
Community character counts: pass on One Paseo
February 3, 2015
Rooting for opera's survival
April 12, 2014
From municipal bonds to bail bonds
February 25, 2004
County 2020 plan in trouble, Meadows plows habitat
September 19, 2003
Reviving San Diego's city of villages
March 13, 2003
SR56 will fail commuters
March 29, 2002
Mayor Murphy's city of villages: a never-neverland kind of plan
January 3, 2002
November 13, 1998
San Diego's controversial Multiple Species Conservation Plan emerged from
last week's elections as the land-use policy that will shape the landscape
of northern San Diego and define neighborhood planning into the next
By approving the MSCP-planned Pacific Highlands Ranch and Black Mountain
Ranch (Propositions M and K) and rejecting the Rural Heritage & Watershed
Initiative by considerable margins, San Diego voters affirmed the MSCP
style of negotiated land-use planning over a broad stroke ballot box
There can be no question that the "Ranches" passed muster with the voters
because of environmental organization and local planning board support,
each of which exacted its own pound of flesh from property owners during 20
months of hard negotiations. Both developments had to be pedestrian
friendly, place an unprecedented amount of lands into the habitat
conservation program, and for the first time, contribute close to a $100
million into regional freeway improvements.
But earnest support from environmental organizations was not enough to
gather much voter enthusiasm for the Rural Heritage & Watershed Initiative.
Voters rejected out of hand this broad sweeping downzoning of the county's
backcountry in spite of intensive campaigning by the Sierra Club.
The Rural Heritage & Watershed Initiative, which sought to draw an
urban/rural line that would impose 40-acre and 80-acre lot sizes on 600,000
acres in the East Country. But voters resisted the temptation to fight
sprawl the easy way through a one-size-fits-all zoning initiative.
The differences between the county and city measures were as much about
process as content. The Rural Heritage & Watershed Initiative was a fossil
of the no-growth era when groups fighting sprawl sought to determine
land-use policy through blanket ballot box land-use restrictions.
Propositions M and K were the result of planning around the city's MSCP
guidelines, putting public interest groups and land owners at the
negotiating table. Voters liked the results.
And when San Diegans approved Pacific Highlands Ranch, they got a lot of
bang for their vote. Over $160 million worth of MSCP habitat preserve and
recreational open space went with the deal at no taxpayer expense,
including San Diego's crown jewel property, Carmel Mountain. This was a
major victory for environmental organizations and the Carmel Valley
Planning Board, who spent the better part of the decade battling for
open-space preservation and to keep bulldozers off of Carmel Mountain.
The Rural Heritage & Watershed Initiative gained its appeal because of
frustration with the San Diego County Board of Supervisors' abrogation of
stewardship over the backcountry in favor of zoning rules favoring sprawl
development. The refusal of the board to seriously cope with the specter of
Los Angeles-style sprawl is evident in its weak-kneed habitat preservation
program and recent upzoning of land in the East County into nice
Unlike the city of San Diego, whose mayor champions MSCP, county leadership
on habitat conservation is rarer than a gnatcatcher.
That the first project built around MSCP guidelines will be undertaken by
San Diego's largest and most influential developer, Pardee Homes, is a
dramatic first step for the city's conservation plan. Crafted by
environmental and planning groups, Proposition M requires the builder to
restore and conserve 1,300 acres of recreational open space and habitat
preserve, build 15 miles of equestrian and hiking trails and design a
pedestrian oriented village style community. These requirements cannot be
changed without a vote of the entire city.
The "greening" of Pardee is an environmental victory of huge proportions.
The Pacific Highlands Ranch experiment carries a big financial risk for a
company used to doing business the old fashioned way. No one has marketed
this type of community before. But faced with voters reluctant to cover
their city in concrete, Pardee shifted gears and asked San Diego's
environmental and community groups to help design a plan. The process paid
off at the polls. Pardee's leadership can't help but influence future
neighborhood planning to the benefit of the entire region.
The MSCP received its most powerful validation to date by the voters who
rejected strict growth restrictions in favor of balanced planning. As a
result, negotiations on a project-by-project basis around the principles of
balancing development with habitat and open-space preservation will be the
San Diego way into the next century.
Christian Science Monitor
Del Mar Mesa
San Dieguito River Park
August 2016 (1)
April 2016 (1)